ROLF CREMER UHREN announces its 2021 CSR project "WATCH IT". The awareness initiative is focused on ocean pollution with floating garbage in South East Asia.

WATCH IT supports an education and awareness program coupled to a mechanical river garbage collector system which aims at reducing the ocean pollution massively. 80% of the input in the oceans is transported by rivers and the project PlasticPlug uses primitive and inexpensive waterwheels to retrieve huge amounts of that garbage at the river estuaries.

CEO Markus Heermann compares the project to their watch philosophy:
"The PlasticPlug is a lot like a ROLF CREMER watch: Straightforward, functional and minimalist and at the same time so efficient and beautiful.

We are proud to be part of this pioneer group who is going to change the ocean for future generations."

The watch enthusiast pointed out the dualistic relationship between Europe and Asia. “We in Europe carry for sure some of the responsibility for the climate change impacts in third world countries. Especially South East Asia is torrented by strong typhoons and the global warming leads to ever more dramatic destructions. The Philippines had to introduce another typhoon warning level, because the storms got stronger and stronger. Just last week the storm Ulysses brought massive flooding to the tormented country and the citizens.

On the other hand we look critically to that region. While we have established a high awareness for waste problems and practice a very strong recycling culture in Europe the situation in Asia is horrible. The three biggest ocean polluters are China, Indonesia and the Philippines. Megatons of plastic enter the ocean there on a daily base and destroy the future of our children. In spite of having clear solid waste laws there is a huge lack of modern waste management facilities and strategy implementations. The mostly poor population consumes micro packages of daily goods (like coffee, shampoo, soap etc.). The packaging waste amount is staggering. In addition to all of this we experience a lack of awareness in society for the importance of the ocean on this planet. The proposed project tackles both problems – stopping waste from entering the oceans and increasing awareness and motivation for recycling solutions.”


Heike and Markus Heermann, the second generation leadership of Rolf Cremer

On the initiative of his Asian business partners, Rolf Cremer began expansion into the Asian market in 2019.

The detailed collaboration mechanics of the CSR project will be published in Q1/2022. Mr. Heermann hinted at an integrated project with the dealership of ROLF CREMER watches. “We will look into collaboration with our sales partners but the main point is not simply donations. Instead we focus on the motivational campaign part. We want to create a real CSR initiative here and not just some philanthropy project.”

If you are interested in partnering with the WATCH IT campaign, send a mail to

Together we can definitely create a louder voice and succeed in our mission of facilitating the blue recovery of the oceans.

(Claudiu Neamtu, 10 percent for the ocean)

We are proud to have been identified by this superfund for ocean philanthropy as an important piece in the puzzle of saving our oceans.

10% for the ocean exists to transform funding for ocean conservation.
Launched to coincide with the UN Decade of Ocean Science, we are building a $15 billion superfund to amplify ocean recovery.


The ocean is the largest, most connected and vital ecosystem on earth. It sustains all life. Yet today, ocean conservation receives less than 1% of global charitable giving.

The UN estimates the annual funding gap for ocean conservation is $150 billion a year. Our oceans are in crisis. 


We combine the scale of collective giving with a worldwide network of critical ocean causes, providing a single point of action to promote ocean health and support recovery. 

Our networked approach delivers focus and collaboration in a fragmented ecosystem. 10% for the ocean acts as a social VC enabling the most innovative and impactful ocean projects to achieve the positive momentum required to drive behaviour change at scale.

Visit the Website of 10 percent for the ocean




The complete Digital Component of the PlasticPlug is supported by Microsoft Philippines.

From Cloud Computing to Cognitive Services, from Software Architecture Consulting to Partner Networking – the awesome Microsoft Ecosystem makes it possible. We are supported not only by the company, but also through volunteers inside Microsoft.

High level Architecture

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